Effective date: September 30, 2025
Applies to: mattrAlarm and other apps, sites, products, and services operated by antimattr (“antimattr,” “we,” “our,” or “us”), together called the “Services.”
This Privacy Policy explains how antimattr collects, uses, discloses, and protects personal information when you use our Services—including mattrAlarm, an AI alarm clock that places a phone call and speaks with you to wake you up or help you complete the task you set the alarm for. It also explains your rights and choices.
This policy is designed to meet the requirements of:
antimattr is the data controller for personal information processed via our Services (except where we act as a processor on your behalf).
Privacy contact: support@antimattr.one
Support: support@antimattr.one
Company: Snipe Labs Private Limited
We collect only what we need to deliver and improve the Services:
If you purchase a subscription, payments are handled by our payment processors; we do not store full card numbers.
Legal bases under GDPR/UK GDPR: contract (to deliver the Service), consent (e.g., optional call recording or history), and legitimate interests (security, product improvement in a privacy-preserving way). GDPR
Under India’s DPDP Act, we obtain free, specific, informed consent where required and process only necessary data for the stated purpose. MeitY
To conduct the live phone conversation, mattrAlarm converts your speech to text (STT), generates a response, and converts it back to speech (TTS). We use ElevenLabs as a data processor solely to perform STT/TTS and, where configured, to host voice models. We do not sell your data and we do not “share” it for cross-context behavioral advertising. We configure ElevenLabs’ retention controls to the minimum necessary and honor your choices about history. Learn about ElevenLabs’ privacy and retention features here.
Third-party processors vs “sharing”
Using a processor (like ElevenLabs) to provide a feature is not “selling” or “sharing” under most laws or the Play Store’s “Data Safety” concept, provided it’s limited to providing the service and subject to a data processing agreement. We disclose such processing in our store listings and below. Google Help
Our store listings transparently disclose the categories of data collected/processed, whether data is linked to you, and whether it’s used for tracking. We also declare our security practices and data deletion options—per Play Console Data safety and Apple’s App Privacy Details. Google Help
Typical categories for mattrAlarm (exact labels may vary by platform UI):
We use administrative, technical, and physical safeguards to protect data, including encryption in transit and at rest, access control, and deletion protocols. On Android and iOS, we minimize permissions and avoid restricted SMS/Call Log access in line with Google Play and Apple privacy guidance. Google Help
We keep personal data only as long as necessary for the purposes in §5, then delete or de-identify it. Audio and transcript retention is minimized and, where supported by our processors, configured via retention settings (e.g., no persistent storage unless you opt in). You may request deletion at any time (see §12). ElevenLabs
Depending on your region, you may have the right to:
To exercise rights, email support@antimattr.one. We’ll verify your request and respond within the time required by law. You can also submit a data deletion request via antimattr.one/privacy/request-data-delete.
We may process and store data in countries other than where you reside. Where required, we use appropriate safeguards (e.g., EU Standard Contractual Clauses) to protect your information during cross-border transfers.
Our Services are not directed to children under the age required by your region (typically 13, or 16 in some jurisdictions). We do not knowingly collect personal data from children. If you believe a child has provided data, contact us to delete it.
mattrAlarm delivers calls using compliant telephony providers. We do not access restricted Call Log data on Android unless expressly permitted by policy (we don’t require it). If you reside in a region with consent requirements for recording, we will either not record or we will seek your explicit consent beforehand, and you can opt out of history at any time. Google Help
We may update this policy to reflect changes in our practices, technologies, or legal requirements. We will update the “Effective date” and, where required, notify you in-app or by email. Google Play policy changes are monitored and incorporated as needed. Google Help
antimattr — Privacy
Website: antimattr.one
Privacy: support@antimattr.one
Support: support@antimattr.one
Data deletion portal: antimattr.one/privacy/request-data-delete